Nintendo's Corporate Social Responsibility, typically shortened to CSR, is a course of action Nintendo took in order to use games to better change society. In 2008 Nintendo explained that putting a smile on everyone's face was their social responsibility. According to Satoru Iwata, they had been participating in actions of CSR long before it was established, though he felt that the company's ability to communicate about it was lacking. He also explained that, since 80% of Nintendo's net sales come from overseas, they should make goals specific to the CSR on a global scale.