Many new players get quite a surprise the first time they enter a capital city, when they see all of the colorful item names that pop up when clicked in the chat window. For the newbie, it can be more than confusing to figure out what's in-demand, what's cheap, and how to make money. This guide isn't written completely NPOV, because it contains a lot of firsthand experience on how WoW economy is used and misused. Most newcomers to this market can literally be harassed by other players, get ripped off, or even made the laughingstock of the trade channel.