Satoru Iwata (岩田 聡 Iwata Satoru?, born December 6, 1959 and died July 11, 2015) was the fourth president and CEO of Nintendo until his death in 2015. Satoru Iwata was responsible in great part for defining Nintendo's strategy both before and during the release of the Nintendo GameCube in 2001, a vision which helped Nintendo generate a forty-one percent increase in sales at the end of the 2002 fiscal year. Barron's Magazine named Satoru Iwata one of the world's top CEOs, due mostly to the Wii, Brain Age: Train Your Brain in Minutes a Day! sales, as well as a soaring stock.