Developed by Walt Disney Imagineering, the new land was announced on January 11, 2005 by Euro Disney SCA, the owner and operator of Disneyland Resort Paris, as part of a new initiative to add new attractions to both theme parks made possible by a major financial restructuring. The new creative director for Walt Disney Imagineering, John Lasseter, has made it clear he is reviewing all concepts for attractions that have been definitely commissioned, and in particular the Toon Studio is an area he wants to expand upon.