St. Valentine's Day Massacre was the 27th and penultimate pay-per-view under the In Your House name from the World Wrestling Federation. It took place on February 14, 1999 at the Pyramid Arena in Memphis, Tennessee. The title of the event alludes to the infamous Saint Valentine's Day massacre of 1929, which saw seven mob associates murdered in a warehouse shooting as part of a feud between Gangsters Al Capone and Bugs Moran.