In Joe World, Sparkplug was recruited after the Korean War to join a growing team of globe-trotting special forces experts focusing in developing universal peace and security. In the 60s Sparkplug worked as a saboteur and developed spy gear for Colton's G.I. Joe forces, and in the 70s joined the Adventure Team as the group's resident mechanic while fathering two sons with beautiful fellow agent Susan Witwicky.