Alonso Famoso, born Sebastian Finochio, was born has an only child to a poor family fighting off provety in the streets of Winnipeg. His parents were so poor that they reluctantly gave him over to his weathy, yet incredibly greed, uncle. From that moment Sebastian forcefully decided to save his parents from provety and took a tiny piece of his uncle's money to start a fragrance company. At such a young age Finochio himself doubts it would be successful so he created his own "Finochio Order," a charity where the money donated is used to build shelters for the homeless and supply food to each shelter, while selling his created fragrance, which was amusingly entitled "Finochio," to locals just to gather money for his self-created charity.