Social comparison is a theory initially proposed by social psychologist Leon Festinger in 1954. This theory explains how individuals evaluate their own opinions and desires by comparing themselves to others.
Identifier (URI) | Rank |
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dbkwik:resource/B5rSuPE7kVBOcVljQbdSvg== | 5.88129e-14 |
dbr:Social_comparison_theory | 5.88129e-14 |