Suppose Bob, a famous critic, said that Tropers: The Movie "had the potential to be a great work of art in different hands, but the lead actor is a coke fiend and the director was Uwe Boll," but the commercial would only quote Bob: "...a great work of art." When this technique is practiced on audio to make a deceptive soundbite, (as in confessional interviews on reality shows, or comments that are then used as voiceovers), it's called a "Frankenbite". Examples of Quote Mine include: