The company's first project, Mobiles Disco, was intended to promote a Finnish rap group called Mobiles in 1999. As the site grew in popularity, the (Finnish) rooms were swamped with foreigners, so an English international version was created. This made Karjalainen and Kyrölä wonder about possibilities for financial success. It is believed that Dee 'Daisy' Edwards sold the rights to the early 'Habbo Hotel' brand back. The user was known daisy, from the United Kingdom hotel. It was rumored that such rights were sold for nearly one million pounds, paid by investors within Sulake. Sulake then sold the concept to the Finnish telecom giant Elisa Oyj through the advertising agency Taivas. In August 2000, Hotelli Kultakala (Hotel Goldfish) was launched as part of Elisa's portal, which is now the f