Oi! is a working class street-level subgenre of punk rock that originated in the United Kingdom in the late 1970s. The music and associated subculture had the goal of promoting unity between punks, skinheads and other non-aligned working class youths (sometimes called herberts). The Oi! movement was partly a response to a sense that many participants in the early punk rock scene were, in the words of The Business guitarist Steve Kent, “trendy university people using long words, trying to be artistic…and losing touch”.