The station began broadcasting on Saturday, October 3, 1970 with ABC's coverage of an University of Mississippi football game; newscasts debuted in 1971. Prior to its debut, Jackson was one of the largest, if not the largest, markets in the U.S. to have only two television stations (WLBT and WJTV). It is possible (although no direct evidence exists) that the Federal Communications Commission delayed granting licenses to any potential broadcasters in central Mississippi until WLBT, which had a long history of discrimination against African-Americans in news coverage and advocacy against Civil Rights, either changed its ways or lost its license. The latter happened in 1969, and the following year saw this station and Mississippi Educational Television (now Mississippi Public Broadcasting) de