ghd compare is a product search and comparison shopping start-up specialising in hair styling products made by 'Good_Hair_Day' or 'ghd', as they are better known. Formed as a concept website and recently jointly launched by the one of largest online retailers of ghd hair products in the uk [1] It was founded by entrepreneur Gerald Kelly who founded GKCD in 2005. Ghd compare is expected to evolve into a full retail website with a wide comparison of high end luxury gifts and products.