At nearly every major seasonal event in the Western calendar, they seem to hold a sale. "A constant, continual sale?", I hear you ask, "But surely that breaks the laws of thermodynamics?" You, being the genius that you are, are of course, correct. It does break the laws of thermodynamics. Nothing in the universe can be perpetual, but somehow the sale never seems to end. Such is DFS's utter contempt for the concept of entropy, that it managed to cause a minor schism amongst the modern scientific community, the history of which I shall now relate.