Meat-a-bix is a dog food company popular in Wallace and Gromit. In The Wrong Trousers, Gromit hides in an old cardboard box to avoid being noticed by Feathers McGraw. When Gromit makes a hole in the box to see through, the hole cuts out the eyes of the Meetabix dog. It is a surprise to Feathers as he can see blinking from Gromit coming from the box. In A Matter of Loaf and Death, it is seen in Piella's house that Fluffles sleeps in a Meat-a-bix box as a bed.