Brand New Readers is a boxed set of ten short Sesame Street storybooks featuring Big Bird, Grover, Elmo, Abby Cadabby, Bert, Ernie and Cookie Monster. The boxed set also includes a fold-out poster with stickers for tracking the books the reader read, a reader's certificate to build a child's confidence, a make-your-own Brand New Reader book and a parent/teacher guide to make reading a success the very first time.