Janeitism did not begin until after the publication of J. E. Austen-Leigh's A Memoir of Jane Austen in 1870, when the literary elite felt that they had to separate their appreciation of Austen from that of the masses. The term Janeite was originally coined by the literary scholar George Saintsbury in his 1894 introduction to a new edition of Pride and Prejudice. As Austen scholar Deidre Lynch explains, "he meant to equip himself with a badge of honor he could jubilantly pin to his own lapel". In the early twentieth century, Janeitism was "principally a male enthusiasm shared among publishers, professors, and literati". Rudyard Kipling even published a short story entitled "Janeites" about a group of World War I soldiers who were fans of Austen's novels.