Soglow's character first appeared in 1931 in The New Yorker and soon showed signs of becoming a successful strip. The Little King began publications in comic book issues from 1933, was licensed for a 1933-34 series of animated cartoons by Van Beuren Studios and featured in an advertising campaign for Standard Oil. The strip continued a successful run with several more animated cartoon appearances and advertising campaigns, and Soglow was awarded the 1966 National Cartoonists Society Reuben Award for the strip. The Little King ran until Soglow's death in 1975.