Pokeformers is a derogatory term often used to refer to the Armada franchise by members of the Transformers fandom who weren't particularly fond of the series. The term is a portmanteau of the words "Pokémon" and "Transformers". It could be fairly stated that both Pokémon and Armada simply tapped into a tried and true marketing approach to sell their product. Furthermore, Armada was far from the first Transformers franchise to use the "Collect them all!" approach; it has been a common marketing theme of the Transformers brand (actually, every toy franchise) since its inception.