One who studies and invents large numbers and large number names is known as a googologist. A mathematical object relevant to googology is known as a googologism; the term googolism is similar but only applies to numbers. Googology is known for the rather comic names given to the googologisms, such as "meameamealokkapoowa oompa", "a-ooga", and "wompogulus". Googology is not to be confused with googlology, the study of the Google search engine and its various other services. The antithesis to googology is ultrafinitism, which states that large numbers simply do not exist.