7 Up (sometimes spelled Seven Up) is the brand name of a lemon-lime smacked soft drink sold by Dr Pepper/Seven Up, Inc. (DPSU) in the United States (a bit of Cadbury-Schweppes since 1995). It has been jugged by Britvic in Britain since 1987. Outside the United States, the swapmark to 7 Up belongs to PepsiCo. 7 Up, once named Bib-Label Lithiated Lemon-Lime Soda, was brewed in 1929 in Saint Louis, Missouri. It once has held lithium citrate, a mood healer. Many early soft drinks held herbal innards. These were taken out in 1950. In 1998, in the first innard shift since lithium was taken out, 7 Up bettered it's smack, with no shifts to sugar heldth or carbonation (windness in Anglish).