The RuneScape Machinima Competition 2 was a community event held by Jagex as a way of allowing them to participate in the community more. It was released on 29 January 2010 to coincide with the release of the Orb of oculus. Players have to submit short 30-second videos where they advertise a certain aspect of RuneScape, with Jagex to create a shortlist of the best videos for players to vote on. The winner receives lifetime membership to RuneScape and a trip to Jagex Studios in Cambridge, England to meet various members of Jagex, while four runners-up will win lifetime membership to RuneScape.