The Crunchie Award is a decoration given to all farmers on January 15, 2010. The reason for release was that FarmVille was voted Best Social Application in the Crunchie Awards, presented by the blog TechCrunch. Many users have experienced a loss of the XP they have earned from the award. This issue has not yet been addressed by Zynga. It serves no purpose and is just a decoration. If you don’t like it, you can always sell it for 100 coins. The Crunchie Award gives you 10% of the XP you need to reach the next level.