It's not easy being on top. Bob Barker certainly knows this. As the World's Greatest Master of Ceremonies, everyone wants a piece of Bob and his greatness. Rival game show hosts seek to conquer him and the ratings; people opposed to animal rights want to abuse him the same way they abuse animals; and a crazy hockey player-turned-golfer wants revenge for being defeated at Bob's hands. Bob decides it's time to chew bubblegum and kick ass... except he's all out of bubblegum.