The project is founded on the idea that every individual has the power to make choices that affect that world. The idea that step by step, choice by choice, we can build a more sustainable future by building community, making conscious lifestyle choices and reducing consumption. The Otesha Project's education programs use theatre, experiential activities, and storytelling to engage a wide range of audiences. To date, the project has reached more than 100,000 audience members across Canada and trained over 300 sustainability advocates.