Staples began selling "That was easy!" buttons, a battery-powered electronic device with no function other than to deliver the corporate slogan when the button was pressed. The reason anyone would buy a button with which to help advertise Staples® is probably related to the reason people buy sweatshirts to help advertise Nike,® Old Navy,® or the Dallas Cowboys.® The squeak, incidentally, was itself a marketing slogan — of the 1940 Presidential campaign of Wendell Wilkie. Though the squeak was a storybook failure of marketing, most Americans preferred it to Wilkie's other slogan, "One World."