The situation where a movie affects or creates a Real Life demand for an object, good or service. This can lead to Defictionalization, where things only start being made due to demand for fictional things. For example, Swingline originally didn't make red staplers; the people who made the film Office Space painted a black stapler red for the film. Eventually can result in a Life Imitates Art situation. Note that things causing a permanent decline or increase are often urban legends; the influence of a single film is usually temporary. Examples of The Red Stapler include: