The "Shaq-Kobe feud" was the bitter rivalry between NBA players Shaquille O'Neal and Kobe Bryant, who both played on the Los Angeles Lakers during 1996 to 2004. With both of them, they were able to bring the Lakers to win 3 consecutive NBA Championships (2000, 2001, 2002). During their rising fame, Kobe and Shaq competed against each other who was better.