Ross O'Carroll-Kelly is the protagonist of a series of novels by Irish journalist Paul Howard, satirising the obsessions and habits of Ireland's privileged (and unprivileged) classes, particularly centering on the capital, Dublin city. For those unfamiliar with Dublin, it can be roughly divided into the North side (unprivileged), and the South side (priveleged). The characteristics of both sides are highly exaggerated in the name of Rule of Funny. Ross, naturally, is from the south side, and is a spoiled, vain, womanizing, wealthy braggart who can't go two minutes without offending someone.