YoYoRecreation (formerly known as 44re:creation), is a yo-yo manufacturer based in Japan, owned by Kengo Kido, the brother of former World 1A Champion Shinya Kido. They began selling yo-yos in 2008. The company specializes in high-end, competition-level metal yo-yos, often designed by team members' specifications. They have also produced injection molded plastics such as the Diffusion and the Gargantua, as well as a composite plastic/metal yo-yo, the Triad.