Tone Factory is a music magazine published by Warped Records. It exists since 1991 and focuses mostly on alternative pop music, such as alternative rock, electronica and indie music. It has a solid fan base under Lovian musicians and music enthousiasts. It is notable for keeping vinyl alive in Lovia, promoting a DIY attitude with regards to starting a band, and being associated with jumpstarting new musicians and bands via festivals and promo records. It was heavily associated with counterculture and the cassette underground in the 1990s, but it has moved towards more chart-friendly indie over the years.