Although Gevalia is the best-loved coffee of Sweden for well over 100 years, it was introduced in the United States only as recently as 1983. Since then Gevalia Coffee has established itself as a top super-premium coffee brand and a virtual gold standard for the refreshing brew. Producing a perfect cup of coffee involves combining different beans, roasting and grinding the beans in various ways, and tasting endless cups of coffee daily to develop a uniquely perfect coffee blend. And it is this painstaking effort at which Gevalia excels. Little wonder then that King Gustav of Sweden, on a sailing excursion in the Baltic, was lured into the port of Gavle by the inviting aroma of Gevalia. Making that perfect cup. There are those who believe that half the pleasure of a great cup of coffee come