We (the editors) did not choose for them to be here. We do not get to choose where the ads are placed. Wikia made this decision. See: Wikia's New Style We cannot control the content of the ads. The ads come from various sources. Some are auto-detected based on the contents of the page. Some may be directly marketed. Wikia does not even have full control over them. However, Wikia can pull certain ones from the rotation for various reasons.