GAYtv is an encrypted subscription channel from the UK that broadcasts over the Sky Digital platform from 20:00 to 05:30 daily, targeted at gay men. Launched in 2004 the channel focuses mainly on more hardcore content, but more recently incorporating shows such as Laguna Beach Love Affair and more softcore material. Until 2007 it was the only gay adult channel on the Sky Digital platform. On April 22nd 2008 GAYtv was added to Virgin Media Channel 485.