Franklin grew up in Hazelhurst, Mississippi. His mother allowed him to play sports in school as long as he also agreed to take voice lessons. His family moved to Oxford, Mississippi when he was 14. He suffered a head injury in high school that resulted in the formation of a blood clot that ended his football career made him ineligible for the military. Around the same time he found work as a teen disc jockey, which got him interested in combining his interests in broadcasting and sports.