The "Make Prime Speak" contest was run during production of the 2007 live-action movie. Entrants were to submit a line and then voted upon then. The top thirty would advance to a "judging round", where the film crew then decided the winning top ten would be spoken by Peter Cullen for various endorsements while the most voted (and thus "true winner") would be included in the film. The winning line eventually was determined to be "Freedom is the right of all sentient beings".