MetroPCS was originally referred to as Metro, and purchase rights had already been secured for Metro.com. However, key investors were hesitant, and demanded a change in name. Many of these key investors were investors with other companies serving largely metrosexual populations, such as Gay.com, and they feared that a new website with such a similar name would only detract from their other investments. It was decided that the start-up's name be changed, or at least modified, to which one adviser responded, "MetroPCS." When asked why he selected this term, he offered, "Cell phones are kind of techy, and techy people like acronyms, lol." It is not known if the adviser pronounced lol as 'el-oh-el' or the less popular 'lowell', but one can assume from the name MetroPCS that he spelled out the