The primary goal of missionary work in the Mormon Church is to share the message of the restored Gospel of Jesus Christ with the world and invite all to come unto to Him. According to Mormon doctrine, the way to come closer to Christ is through baptism and reception of the Holy Ghost. Thus, Mormon missionaries aim to baptize as many as possible. Mormons, however, believe that merely being baptized or accepting Christ is insufficient, and a new convert to the Mormon Church must remain active in his local congregation and work toward entering the temple. This push toward keeping converts active is called "convert retention" and was a major theme of President Gordon B. Hinckley's presidency.