In 2001, Luxirom entered talks to merge with another provider, MetaSatellite. The merged company would have controlled nearly all of the world's internet traffic. At the eleventh hour, however, Frank Pirelli, the company's president and CEO, started having second thoughts about the deal. However, unknown to Pirelli, the investment bank financing the deal had been taken over by the Brotherhood of the Thorn, an elite society of upper-level demons. When the Brotherhood got wind that Pirelli was getting cold feet, they decided to kill him and have the Brotherhood's second-in-command leader, Vornac, pose as Pirelli at the vote. After the Charmed Ones killed Vornac, they were able to get Pirelli back in time to vote against the merger.