Ken Balough has been known as a manager and for promoting games devolved and released by SEGA. In the community, he was well known for being more openly involved in the game Sonic the Hedgehog 4 as he had teased it during an interview with GameSpot right when the game released its teaser trailer. He was also shown in E3 2010, selling T-shirts of Project Needlemouse and guiding players on how to play the game. Even before Sonic the Hedgehog 4, Ken has also worked on Sonic Unleashed as assistant brand manager as well.