9Lives is the name of a brand of cat food, owned by Del Monte Foods. It is best known for its mascot, Morris. 9Lives has four varieties of dry food (Daily Essentials, Plus Care, Indoor Complete and Long Life Formula), and also has five lines of wet food in various flavors. The company also promotes adoption of cats from animal shelters. In 2006, 9Lives kicked off the inaugural tour of Morris' Million Cat Rescue, a nationwide bus tour to encourage local cat adoption.