The Penny Arcade controversy refers to an issue in 2003, in which the webcomic Penny Arcade posted a fake video game advertisement called American McGee's Strawberry Shortcake, in reference to American McGee's Alice - a twisted and violent take on Lewis Carroll's works. American Greetings was offended by the webcomic's joke, and issued a cease-and-desist letter demanding removal of the allegedly offending content, to which the webcomic complied. Jerry Holkins (as Tycho) later issued a statement regarding the issue.