Okay, quiz time. To effectively market your video game console when it's struggling against two well-established competitors, what would be the best course of action to take? If you answered C, you may have been working for NEC in the early 90s as a marketer for their console the Turbo Grafx 16, because that's exactly what they did: they presented multi-page ads in gaming magazines centering around a "computer expert" named Jonathan Brandstetter, better known under his alias Johnny Turbo, in his quest to teach gamers the completely unbiased truth about the TG-16 compared to NEC's self-appointed rival Se--err, Feka.