The SP1 is a custom coach built model made in 2008. Ferrari originally had a tradition of bespoke, in other words coach building cars with the highest craftsmanship, customized for royalty and wealthy clientele. This is a revival of that tradition for the first time in 50 years. The person placing the order was Mr. Junichiro Hiramatsu, a Ferrari enthusiast of Japan, who also used to be chairman of Japan's Ferrari Club.