The pony car had its beginnings at Ford Motor Company in the late 1950s following the demise of the original, two-seat Ford Thunderbird. While the Thunderbird's transformation into a larger, four-seat personal luxury car, starting with the 1958 model year, proved to be successful in sales terms, dealers and buyers alike lamented the loss of the two-seat Thunderbird, which served as a halo car (image leader) for the company and a traffic-builder in showrooms, attracting buyers who would ultimately purchase more mundane automobiles. For several years Ford explored various plans for reviving some equivalent of the early Thunderbird.