Alex St. John, along with Craig Eisler and Eric Engstrom, created the original Microsoft DirectX specification. Alex became a Windows game technology evangelist for DirectX through magazine articles (notably boot) and interviews on the newly created web. Formerly the Chairman of WildTangent software, a DirectX game development company, Alex was appointed in December, 2009 as the President and CTO of Hi5, a social networking site with an emphasis on on-line gaming. Alex is also a frequent contributor to Computer Power User magazine.