The secret society known to the public as the "Balled Eagles" (privately, Beta Epsilon Society) was formed in 2007 as a subsidiary of ZogSports and currently holds over a dozen members. Originally created on the premise of a surreptitious commitment to community service through betterment of underprivileged neighborhoods, the society has grown both in rank and influence since its inception and now focuses on outreach to businesses local to the Society's meeting places, most of which are located on the Upper East and Upper West Side neighborhoods of New York City, USA (see references).