Originally pioneered by the American Industrial Company Goodrich Corporation, the Reavis family sold naming rights to Michelin in 1988. Previous to the sale, BFGoodrich was the first American tyre manufacturer (since 1896). It made tyres for the then new Winton car. BFGoodrich tires were fitted to several noteworthy historical vehicles: BFGoodrich have been involved with several competitions and enjoyed success with 17 victories in Baja California Competitions and 5 times winner of the Paris-Dakar rally.