Santō Kyōden was born in Fukagawa in Edo. The Iwase family into which he was born were pawnbrokers in a lumberyard. He studied ukiyo-e under master Kitao Shigemasa(北尾重政), and began illustrating kibyōshi under the pseudonym of Kitao Masanobu(北尾政寅). He soon started writing these novels also under the name of Santō Kyōden; several novels are labeled as written by Santō Kyōden and illustrated by Kitao Masanobu. He wrote kibyōshi and sharebon in great numbers, and became a popular writer. During this time he married twice, both his wives being licensed workers of Yoshiwara.