The film opens with a proclamation to the White Star stockholders that the value of their stocks is falling. The president of White Star Line J. Bruce Ismay promises to reveal a secret during the maiden voyage of the Titanic that will change the fate of the stocks. He alone knows that the ship can break the world record in speed and believes this will raise the stock value. Ismay and the board of the White Star plan to lower the stocks by selling even their own stocks in order to buy them back at a lower price. They plan to buy them back just before the news about the record speed of the ship will be published to the press.